temptation
Navigating the Food Highway
Navigating The Food Highway
Or How To Enjoy Eating Well
Food temptation is everywhere! Tantalizing samples in the grocery store, candy and chips at the checkout stand, chocolate covered strawberries in the downtown specialty store window, and who can resist the aroma wafting from Cinnabon at the mall?
The food industry employs brilliant scientists who work on just how to make food attractive, stimulating, and irresistible. When foods are developed for packaged sales at the grocery store or to be sold from a big box drive through window, the recipe includes just the right combination of fat, sugar, and salt to enhance the appeal and addictive qualities of that product. This is done intentionally by the food manufacturing industry, without regard for our health or well-being—their focus is on the company profits.
We have become captive to this line of thinking by the food manufactures to a large extent because we have been propagandized to believe that we are too busy to cook real food for ourselves. This mere fact gives the food industry a foot-in-the-door; once we taste their “convenient” wares a time or two, we literally want more—because the combination of fat, sugar, and salt arouses our brain—specifically the area of our brain that houses emotions, and like it or not, our emotional state has a tremendous impact of what, when, and how much we eat. Read the rest of this entry »